Create our future together
- Brand Positioning
- Brand Association
- Brand Slogan
- Meaning of LOGO
Based on industrial high-end equipment manufacturing; with green and intelligent interconnection as the development path; with transformation into a solution service provider as the long-term goal
"Multi-dimensional ecology": embodies a three-dimensional ecological system covering five synergies, including small ecological synergy within the team, cross-industry horizontal synergy, manufacturing + service vertical synergy, soft and hard platform capability synergy, and internal and external resources synergy
"Value Co-creation": reflecting the ability to enhance integration and promote the transformation and upgrading of the industry; creating and growing together with employees, customers and partners
"Digital Empowerment": reflecting the integration of the two to promote the transformation and upgrading of enterprises, long-term empowerment of the overall industry, and help the innovation and development of China and the world
Create our future together
Shanghai Electric is a creator, based on the strong foundation of high-end equipment manufacturing, and with the development of digital empowerment, to create a comprehensive and collaborative industrial ecology
Shanghai Electric is a co-creator, creating mutually beneficial values with internal and external partners and upstream and downstream industry chains.
Together with the creators, Shanghai Electric promotes the sustainable development of individuals, enterprises and society to create a better future.
Green: Green represents growth and new life, vitality, low-carbon, environmental protection and energy saving. Blue: As the color of the sky and the sea, blue symbolizes rationality, wisdom, technology, innovation, creativity, and the future.
Logo shape: A sphere rotating around the earth axis symbolizes globalization. Two semi-circles are closely fit together, but unaligned with each other like two wings running around a center line, representing the upward trend of interaction and development. The blue upper semi-circle symbolizes the sky, and the green lower one the earth. They blend together to create a harmony of sky, earth and people, conveying people's care and concern about the environment and pursuit of green growth.
Based on industrial high-end equipment manufacturing; with green and intelligent interconnection as the development path; with transformation into a solution service provider as the long-term goal
"Multi-dimensional ecology": embodies a three-dimensional ecological system covering five synergies, including small ecological synergy within the team, cross-industry horizontal synergy, manufacturing + service vertical synergy, soft and hard platform capability synergy, and internal and external resources synergy
"Value Co-creation": reflecting the ability to enhance integration and promote the transformation and upgrading of the industry; creating and growing together with employees, customers and partners
"Digital Empowerment": reflecting the integration of the two to promote the transformation and upgrading of enterprises, long-term empowerment of the overall industry, and help the innovation and development of China and the world
Create our future together
Shanghai Electric is a creator, based on the strong foundation of high-end equipment manufacturing, and with the development of digital empowerment, to create a comprehensive and collaborative industrial ecology
Shanghai Electric is a co-creator, creating mutually beneficial values with internal and external partners and upstream and downstream industry chains.
Together with the creators, Shanghai Electric promotes the sustainable development of individuals, enterprises and society to create a better future.
Green: Green represents growth and new life, vitality, low-carbon, environmental protection and energy saving. Blue: As the color of the sky and the sea, blue symbolizes rationality, wisdom, technology, innovation, creativity, and the future.
Logo shape: A sphere rotating around the earth axis symbolizes globalization. Two semi-circles are closely fit together, but unaligned with each other like two wings running around a center line, representing the upward trend of interaction and development. The blue upper semi-circle symbolizes the sky, and the green lower one the earth. They blend together to create a harmony of sky, earth and people, conveying people's care and concern about the environment and pursuit of green growth.
